Is content strategy like Cinderella? It can be if you’ve been hiding your content away and giving it second-hand status.
When it comes to creating copy for promotional materials, you’ve got to be succinct, informative, entertaining and memorable. And you have about one second to accomplish this feet.
What is going on with the volume of TV commercials? And no, I’m not asking why there are so many commercials on television, but why are they so damn loud?